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24 Febbraio 2024

RICHARD BRODIE – VIRUS DELLA MENTE – ECOMIND 2000: Le basi delle Memetica

Virus della mente, di Richard Brodie (Salerno, Ecomind, 2000).

Edizione molto ricercata. Questo libro è dedicato alla nuova scienza del meme, concetto coniato da Richard Dawkins nel 1976. Il meme è l’unità basica dell’evoluzione culturale. La memetica è la scienza che studia i modi in cui le idee si trasmettono da mente a mente attraverso il passaparola e i mezzi tecnologici (radio, televisione, internet, cellulari), proprio come i virus biologici e i virus dei computer. Il libro è indirizzato a chi vuole comprendere il mondo della comunicazione e dei media.

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